Fraction Global is a brand and marketing consultancy focused on real estate and placemaking.

Collaborate with senior-level strategy and design - without the overhead - so your project leases faster, raises capital, and stands out.

Led by seasoned operator Julie Allen, Fraction Global is a strategic partner to visionary developers, investors, and placemakers navigating moments of launch, growth, transformation, and reinvention.

Julie brings over two decades of experience in brand, marketing, and go-to-market strategy across luxury residential, mixed-use, hospitality, and cultural destinations. Her work is marked by clarity, precision, and a deep understanding of place-led businesses.

She also activates a trusted network of world-class creative, strategic, and technical talent - assembled to deliver against the task at hand with focus and excellence.

Julie’s portfolio includes repositioning and launching a full neighborhood in Lower Manhattan, branding luxury condos and multifamily projects in Hawaii and Texas, and shaping the marketing masterplan for a new city in Arizona.

Who We’ve Worked With:

Pier 17

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Jean-Georges Management

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Seaport, NYC

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Ward Village, Honolulu

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MoonPay

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Bright Moments

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Dallas Contemporary Museum

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SuperRare

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Pier 17 • Jean-Georges Management • Seaport, NYC • Ward Village, Honolulu • MoonPay • Bright Moments • Dallas Contemporary Museum • SuperRare •

Where We Step In

  • Fractional Brand & Marketing Leadership

    Deep experience across development, hospitality, and placemaking - without the full-time overhead.

  • On-Demand Creative Firepower

    A trusted network of designers, strategists, and builders who understand how to create places people want to be.

  • AI-Augmented Workflows

    Faster insight, sharper execution, and more efficient output through intelligent tools and systems.

  • Real World Experience

    Hands-on leadership across mixed-use, luxury, cultural, and innovation-driven projects.

Whether you’re launching something new or reinvigorating what’s there, Fraction Global steps in where it matters most - at the intersection of brand, business, and the built environment.

Our Services

  • We’ll help frame your narrative, whether it’s for a funding round, attracting new commercial tenants, or updating your board. We put together the structure, work with you on refining, and then fully design and deliver.

  • We advise on digital product strategy, user experience, and design - guiding clients through transformation without unnecessary complexity. It could be a website, a new digital approach to leasing, or integrating new tech, including making the most out of AI tools. When hands-on execution is required, we activate a trusted bench of product designers, technologists, and developers to bring the vision to life.

  • We craft brand strategies that define positioning, unlock storytelling, and set the foundation for go-to-market success. While our focus is advisory, we collaborate with an exceptional pool of designers - from visual identity to UX to illustration - when a build or refresh is part of the brief.

  • A strategic ally for founders, CEOs, and leadership teams. We offer embedded guidance across marketing, brand, and digital - helping leaders navigate change, scale with intention, and make high-stakes decisions. Backed by hybrid intelligence and a trusted network, we can flex into action when needed.